How influential are the BRICs?

Over the last three decades in particular, multi national companies from developing countries have had a significant impact on globalisation. It has been posited that the rise of emerging world class multinationals is because they have a number of key things in common.  Commonly accepted traits of multinational companies from emerging economies (EMNCs), include recognition as global leaders; a significant trade in exports and, commonly, international production sites; a top-three market share across sufficient markets so as to be considered a ‘global player’; global competitiveness on price, quality, technology, design and management; and the ability to be benchmarked against their foremost competitors. 

This article examines the relatively recent rise of EMNCs and the significance of their growing impact upon world trade. In particular, the emergence of world leading companies from China and India has had a significant influence in a number of industries.

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