Marketing biotechs

Today, maturing biotech companies are shifting their focus from R&D to marketing, building businesses which sell product and generate revenue for shareholders. More than at any other time, today’s biotechnology companies are being evaluated almost solely on their profitability, so the emphasis on delivering products to market at speed is vital.

But there are five distinct differences, or challenges, between marketing biotechnology and more established industries. LongDog's experience helps biotechs manage these challenges and so build a solid base to make the  business profitable.

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